Marketing Coordinator (Sales and BD)

Summary

Job Purpose:

The Marketing Coordinator position within the Sales & Business Development team at Materia will own marketing efforts for Materia's Proxima resin products and technologies.

Key Responsibilities:

  • Drive customer acquisition by coordinating and implementing targeted marketing campaigns and communication strategies
  • Optimize the website and other digital marketing channels for enhanced customer engagement
  • Write, edit, and provide creative direction for customer communications across all channels
  • Work closely with the sales and business development team to develop and manage customer facing materials including case studies, sales sheets, white papers, and more.
  • Ensure cohesive brand and voice across multiple platforms such as email marketing, blogs, social media, online search and display advertising, events, and other advertising
  • Align marketing content and product positioning with core product value propositions
  • Collaborate with other members of the sales and business development team to identify and secure impactful speaking engagements, trade show exhibits, and placements for white papers
  • Coordinate trade show program and related communications, including collateral, press releases, media interviews, on-site events, and assets
  • Develop an outsourcing strategy for non-core marketing activities and manage vendors to high quality and cost-effective standards
  • 10-25% travel required

Qualifications + Experience:

Education:

  • Degree in communications, digital marketing, marketing or related field

Experience:

  • 3-5 years in B2B product marketing with an emphasis on marketing communications and digital marketing
  • Experience in marketing or product positioning of polymer, chemical, or related technical products is highly preferred

Functional Skills:

  • Experience with implementing customer acquisition programs
  • Balance of technical and creative skills and experience
  • Ability to write clear, concise and engaging copy
  • Ability to multitask and complete projects with overlapping timelines
  • Positive, self-motivated, and team-oriented

 

https://materiainc.applicantpro.com